SEO (or “Search Engine Optimisation”) is the process of refining your website copy to prioritise key words and phrases so that you are more visible and easier to find though search engines like Google.
More valuable websites rank higher on search engine results pages which means more web traffic seeing your great music! To become more “valuable”It’s important for your purpose, value and associated goals to be clear in your copy.
In short, SEO is super important for online success and our Pollen Scout Georgia breaks down her top three tips.
Use Branded Keywords!
If your band name is your overarching brand, anything else related to it are branded keywords. With each post make sure you’re using these keywords so that you are searchable.
Keywords like ‘funk’, ‘soul’, ‘songwriter’, ‘music video’, ‘Sydney’, are examples of ones you should be weaving into your copy. You may know you are all of these things, but you still need to spell it out, so that the search engines can categorise you as such!
Develop Your Understanding of Metadata
If you have your own website, you’ll be familiar with Metadata. This is the unseen HTML elements that directly communicates website information to search engines.
The main thing to keep in mind when SEO-ing your metadata is to focus on headings and tags as these will have the most impact on optimising the visibility of your website. Make sure to spell it out!
Focus On Your Strengths
Figure out what is the most engaging content and what news results in the biggest foot traffic. From this you should target your efforts to growing that aspect of your website. It may be BTS, educational, news or give-aways. Regardless of what it is, download an analytic software to track your moves! Google analytics is a great starting point.