Liz, our head of Digital Marketing breaks down three key updates happening in the digital world right now and offers some tips on how you can keep your own buzz strong!
There are so many updates and changes it’s often hard to keep track of – so this quick roundup is perfect reading length to length to get the buzz.
Spotify Profiles – New Year check!
Don’t underestimate the power of your Spotify profile. Every little bit helps with the editors and this includes making sure your profile and banner images are updated (and sized to spec), you have a playlist pinned, bio updated, gigs listed, merch on show… you get the gist.
Instagram: Reels & the importance of trending audio…
It’s important to always use your own music in your Reels when you’re in release cycle – whether it’s a teaser, reposting your Spotify canvas, a video snippet, a live video montage or even a ‘lifestyle’ skewed Reel – but when you’re not release cycle, consider using trending audio!
Save audio when you come across it so that you can refer back to it. Have fun with your Reel creations! Be cheeky! Trending audio is the gift that keeps on giving with the algorithm.
Facebook: Reels, Reels, Reels!!
While we’re on the topic of Reels, don’t forget about Facebook! We knowww it feels like only great Aunty Dorothy uses Facebook but you gotta’ play nice with the algorithm to reap the sweet rewards.
Instagram and Facebook are linked with Meta and (again for those at the back), every little bit helps, we promise! Decision makers of the music industry use Facebook, plus Aunty Dorothy wants to share your content.
Let her be proud, k?