Beehive Digi: The Quick 3

Liz, our head of Digital Marketing, breaks down three key things happening in the digital world right now. There are so many updates and changes it’s often hard to keep track of – so this quick roundup is perfect reading length to length to get the buzz.

Data lovers, assemble! TikTok has unveiled its ‘What’s Next Report’ with an analysis on its community and culture from Oct 2020 to Oct 2021. 

Unveiled by TikTok Global Business Solutions general manager, Brett Armstrong, the report looked at how brands have worked with TikTok users and provides insight into top performing categories, including community commerce, creators, music, travel and more.

The lowdown: 

Brett Armstrong shared that its first first ANZ What’s Next Report “unearthed some fascinating insights into the behaviours of Aussies and how this period of uncertainty shaped not only the content they were favouring, but also their engagement with brands as a direct result. Community commerce blew up as TikTok became a launchpad for product discovery and brands. It sparked new shopping trends and drove cultural conversations, for products both new and old.” 

  • TikTok witness an amazing surge in activity with hashtag #TikTokMadeMeBuyIt which amassed over 7.4 billion views. 
  • TikTok became a launchpad for product and brand discovery
  • TikTok now has a proven influence on shaping consumer spending habits and is a testament to the opportunities 
  • Consumption of entertainment and sports content was high, no doubt filling the void of real-time experiences over the last year
  • The report showed that 73% of people feel a deeper connection to brands they interact with on TikTok compared to others, with 67% saying that TikTok inspired them to shop, even when they weren’t looking to do so.
  • When looking at the year ahead for TikTok, Brett Armstrong stated “Looking ahead, we will continue to prioritise safety, solutions for brands, transparency, and partnerships to build an even safer platform for creative expression. We believe that by prioritising the safety of our creators and community, we in turn create a positive environment for brands”.

Our hot tip: put TikTok into your marketing planner, stat! 

Confused about what an NFT is? 

Last year we were all stressing about house prices in Australia… now, we’re stressing about land prices in the Facebook metaverse, wondering if it’s too late to buy Bitcoin and questioning if we really should buy a pixel in the digital Mona Lisa. While we’re not about to tell you where or how to invest, we can help in breaking down what an NFT actually is. 

A Non-fungible token (NFT) is a digital asset that is basically a representation of a real-life object, like a piece of art, an item of clothing that appears within a game and even a block of land in the metaverse. NFTs are bought and sold online and – for the most part – are encoded with the same software as many cryptos. Generally speaking, NFTs are supposed to be one-of-a-kind or part of a very limited edition, and therein lies the value of the asset.

NFTs and cryptocurrency are built using the sme programming, but where as one dollar and a cryptocurrency coin are ‘fungible’ and can be traded or exchanged for another, an NFT is non-fungible. Each NFT holds its own digital signature, making it impossible for to be exchanged for or equal to one another. 

Fun fact: NFTs have actually been around since 2014. 

Are you using YouTube Shorts in your campaign? 

By now we are all very familiar with Instagram Reels and TikTok, but are you using YouTube Shorts? 

In its foundations, YouTube Shorts is no different to a Reel or a TikTok. Designed to allow YouTubers to house short content pieces of 60 seconds or less, if you rely on YouTube for music video views or maybe you’re a budding (or established) Vlogger, you should definitely stay on the good side of the YouTube algorithm and ensure you’re including Shorts into your release strategy. 

For more info, head to the official low-down from YouTube HERE