Beehive Tips: Interviewing 101

New Year, New Opportunities!

We’re back into the swing of things for another year at Beehive PR and we’ve already hit the ground running. Breathing all this new music and art in, we know it’s going to be a fruitful year! And with the fruits of new music and great news to spread, we’re coming back through with another entry in our Tips series.

This month, we’re focusing in on a short list of interview tips that will be able to not only boost your experience and add to your media training, but make you feel comfortable as interview subjects too.

Regardless of whether or not you’ve been doing this for years, or media cycles are still new to you, getting into the rhythm of interviews and the processes behind them is easy!

Come Prepared

Perhaps an obvious one. Still, it’s best way to arrive at an interview. The journalist or interviewer will have prepared on their end, so it’s up to you to do the same. As publicists, we facilitate interviews with as much information as possible for both sides, and we always encourage clients to go into these experiences with bright energy and alertness being key.

Know the publication or the station you’re sitting down with – give the same common courtesies to your interviewer as they will, undoubtedly, give to you.

These opportunities are the often the start of long lasting media networks and relationships, so putting your best foot forward from the jump will serve you more than you may think!

Know Your Surroundings

Particularly when it comes to phoner interviews or interviews that are going on when you’re on the road, at a festival setting – anywhere that requires you to be on the move or travelling. Know your setting and plan for your interview.

Outside? Make sure you’re able to find a quiet or suitably decent area to do your interview.

Doing an interview via Zoom? Make sure you’re in a spot where your connection is good and you’re not being interrupted.

In transit? We’ll always make sure we’re organising interview times that can accommodate touring or other commitments, but if something clashes last minute, let us know with as much notice as possible.

Interviews Can Be Good Introductions

One great thing about interviews – at any point of a career – is that they have the potential to introduce you and your music to newcomers at any time. Treating these opportunities as little gateways for people to become familiar with you and your work is an invaluable trait for anyone to learn.

Written interviews for online editorial is always great evergreen content, while radio/podcast/TV interviews are excellent for audiences to really get to know the voice behind the music. Interviews just aren’t an added job for an artist on top of delivering the music, they can be an awesome way to connect with new and old fans alike, and to tell your story – the way you want it to be told.