Engaging in any type of publicity campaign can be daunting if you’ve never done it before. Agencies have their own detailed approaches to the job, different rates and different ways of achieving results. We thought we’d break it down to the basics so you know exactly what to expect when you lock into the hive!
What Am I Getting From You?
As soon as you lock in with a PR campaign with Beehive, we get to work on conceptualising the best content and avenues to maximise results for your music or event.
Our campaigns are structured around a core set of targets, applied through long and short lead campaign formats. Regardless of whether it’s a music publicity or entertainment publicity campaign, Beehive PR targets a wide network of outlets across Radio, TV and Music Editorial (Print/Online Media).
Break Those Terms Down For Me?
When we talk about the above formats, here’s what they encompass. Every publicity campaign will be reaching out to contacts involved in the below:
- ONLINE: Australian entertainment and media outlets, from top tier national publications through to independent and tastemaker titles
- RADIO: National community radio network, and national broadcasters including both the ABC and commercial networks
- PRINT: National, state and community newspapers, street press and entertainment/lifestyle publications
- PLAYLISTING: Spotify, Apple Music
- TELEVISION: Commercial TV Opportunities (Interviews/Music Placement)
- MUSIC VIDEO SERVICING: National music video outlets (RAGE, MTV, Channel V)
What Kind Of Campaigns Do You Offer?
Beehive PR offers clients a range of campaigns to suit your particular release plan or event roll out. They can include:
- Single, EP, Album Releases
- Tour Campaigns
- Festival, Awards and Events
- Brand Awareness
Okay, I’m In. Where Do We Go From Here?
From the first week onward, Beehive PR are facilitating press opportunities and coverage, as well as other roles including:
- Creating fitting content in liaison with the client for submission to a range of print/online titles
- Booking artist/client interviews across radio, print/online media, TV (where applicable)
- Pitching and secure review coverage (live music reviews, photo galleries, record reviews)
- Exclusive online and/or radio premieres
- Constructing and booking marketing plans in liaison with the client
- Distributing tour announcements and new music releases to the Australian media community
- Delivering comprehensive report documents throughout and at the culmination of each individual campaign
For more information about campaign pricing and for further enquiries, contact Sammie Anschau (sammie@beehive-pr.com.au).