WE'RE BEEHIVE
BUILT ON A
GENUINE LOVE...
…of music, culture and the stories that bring them to life.
Every day, we have the privilege of working alongside artists, festivals, promoters, labels and the people creating unforgettable moments. We help share their stories through radio, press, podcasts, TV and streaming, connecting them with audiences across Australia and beyond.
For more than a decade, we’ve believed that great publicity starts with great relationships. We keep our roster intentional, work closely with every client, and care just as much about the people behind the project as the campaign itself.
Whether we’re introducing a new artist, announcing a world tour, launching a festival or building momentum around a cultural moment, we approach every campaign with curiosity, care and purpose.
We’re proudly independent, proudly Australian, and genuinely grateful that this is what we get to do every day.
THE STORIES ARE YOURS
We’re here to help the right people hear them
MEET THE TEAM
Sammie Walsh is Beehive PR’s founder and director. Based on Sydney’s Northern Beaches, she has spent more than two decades working in Australian music, including time at Mushroom Group and Future Music, before launching Beehive in 2015 with a simple idea: build an agency that loves music and cares about the people behind it. With a deep understanding of live music, touring and festivals, she brings years of experience and a love of the music to everything she does. She still loves being let in on a new record early, hearing the stories behind it and helping the right people hear it.
Adam Lindsay is a beehive publicist based in Newcastle. He joined beehive having spent seven years performing in bands — which means he came in already understanding what artists actually need from a publicist.
He works across music and comedy PR, and is also co-founder and producer of music podcast Record Royale. He has previously worked with PlaystateAU and Big Pigeon Publicity.
He works across music and comedy PR, and is also co-founder and producer of music podcast Record Royale. He has previously worked with PlaystateAU and Big Pigeon Publicity.
Sose Fuamoli is beehive’s in-house copywriter, based in Melbourne. She has worked with beehive since the early days — first as a music publicist, now in a writing-focused role — bringing a journalist’s instinct to everything she produces.
She made the shift to copywriting at the end of 2023 and now works across press releases, campaign copy and content for the whole team.
She made the shift to copywriting at the end of 2023 and now works across press releases, campaign copy and content for the whole team.
Cooper Richards-Hancock is a beehive publicist based in Newcastle. Joining Beehive after experience in the Media, through Newcastle Music Show, as well as in the industry as a venue booker. A love of all sonic identities of music, his passion for music and the stories that it tells is a driving force behind his work as a publicist and general fan of all facets of the music industry and its media.