We all know it can be hard to keep up with the ever-changing nature of social media. With numerous changes happening across different platforms almost daily, for artists and creatives who find themselves in the position of needing to create content...it can be hard to stay on top of things!
Incorporating little tips and tricks into your social media management or digital marketing roll out can be infinitely helpful in ensuring your audience remains engaged with your content. For musicians, this can be key to a successful music marketing campaign; or more simply, it can generate great organic momentum around your release.
Our Social and Digital Marketing Strategist, Nick, offers up three easy tips for anyone to remember when it comes to maintaining your presence online.
High Impact Assets
It’s 2024 and phone cameras are incredible, so there's no excuse for poor quality photos or videos. Take a moment to ensure that your content is looking top-notch before you post and have a think about the caption too. Lean on tools like Canva to make tweaks and elevate your posts!
Engagement
Make sure you are engaging with your audience on every post! Your fans comment because they love you —show them that you value them by responding and interacting with their comments, mentions and stories.
Networking
Follow and engage with other artists in your space. Not only will this introduce you to their existing audience, but it could open the doors for future collaborations and tours!